On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

author

  • Emma Tieffenbach Swiss Center for Affective Sciences, University of Geneva, Geneva, Switzerland
Abstract:

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

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On the cost of shame : Comment on "Nudging by shaming, shaming by nudging".

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Journal title

volume 3  issue 7

pages  409- 411

publication date 2014-12-01

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